TikTok is now rated as one of the top social media platforms. That explains why TikTok influencer marketing opportunities keep sprouting each day. In fact, influencer marketing on tiktok has gone to another level, thanks to tools provided by the platform. There is a need for businesses to tap into these opportunities to equip your brand with the knowledge they require to optimize their marketing efforts.
What is TikTok?
TikTok is a social video platform that focuses on sharing short-form videos. This platform is taking social media by storm. Ideally, users have an opportunity to create and share videos of up to 15 seconds. Most videos feature pranking, dancing, lip-syncing, and other comedic acts. It allows users to add visual and audio effects, including filters and songs. That makes it a perfect destination for creative minds.
TikTok was launched in 2016 when ByteDance bought Musical.ly and merged the two. At the moment, the app has been downloaded by over 800 million. TikTok downloads keep on increasing with each day, surpassing YouTube, Snapchat, Instagram, and Facebook. It is estimated to be thrice the size of Vine. The largest percentage of people using TikTok is made up of people aged less than 30.
Tips for Launching the TikTok Influencer Campaign
Although TikTok influencer marketing has not been around for a long period, most brands are already investing in TikTok influencer campaigns. If you want to develop a marketing strategy, these are steps you ought to follow.
Understand TikTok’s Platform
You should not dive into TikTok marketing without carrying out adequate research. For instance, you ought to gather information and determine whether it is time to launch your brand. Of course, by reading this guide, you are on your way to finding out whether TikTok is ideal for your business or not. Test different ways of reaching out to the target audience and consider partnering with top influencer marketing agencies.
Determine Your TikTok Campaign Goals
There is a need to consider your ultimate goal as far as your brand campaign is concerned. For instance, do you want to drive traffic to a website or encourage users to download your apps? Therefore, there is a need to consider your outcomes and determine the KPIs you use to measure your campaign’s success. The truth is that clearly defined goals can help you measure the success of the campaign and your ultimate strategy.
Research TikTok Influencers
You need to carry out adequate research on TikTok creators and influencers you want to partner with. Check whether they have a proven record of getting positive engagement.