Why Your Business Website Isn’t Ranking and What to Do About It

05/31/2025
Kristen Mayweather

Ever typed in something like “dental clinic in California” and noticed how some websites always pop up on the first page, while others seem buried six feet deep in search results? That’s not magic. That’s SEO. And if your business is nowhere to be found, it’s time to figure out why.

Let’s cut the fluff: if your website isn’t showing up on Google, you’re missing traffic, leads, and revenue. Plain and simple.

Your Site Loads Slower Than a Monday Morning

People are impatient. If your website takes more than three seconds to load, you’ve already lost them. Google knows this and treats speed like currency. Run a page speed test. Cut out the oversized images and unnecessary plugins. You don’t need a background video of your office dog.

Your Competitor Is Just Doing a Better Job

Harsh, but true. If your competitor is blogging weekly, optimizing every image, and gaining backlinks while you’re just there, guess who’s going to win the search result game?

You’re Ignoring What People Are Actually Searching For

Here’s a hard truth: writing blog posts that no one searches for is like giving a speech in an empty room. Use keyword tools. Answer real questions your potential customers are typing into Google. If you’re a local business, include city names and specific services. Relevance is key.

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Your Website Feels Like a Maze

Ever been to a website where you don’t know where to click, what to do, or how to contact anyone? That’s a bounce waiting to happen. Keep your site clean and simple. Your visitors should know what action to take next, whether it’s booking an appointment, sending a message, or buying something.

You’re Not Updating Anything

Think of your website as a garden. If you don’t water it, AKA update content, fix broken links, and add fresh pages, it dies. Google wants to see active websites. A blog that hasn’t been touched since 2019 isn’t doing you any favors.

No One Is Linking to You

If no other sites link to yours, Google treats you like the new kid in class, nobody trusts you yet. Get mentioned in local directories. Pitch stories to news outlets. Partner with other businesses. Don’t wait around hoping someone finds your blog post interesting enough to share.

Real Talk: SEO Isn’t Rocket Science, But It’s Not Set-It-and-Forget-It Either

You can’t treat SEO like assembling IKEA furniture, doing it once and hoping it holds. It needs attention. Strategy. And, dare we say it, a bit of obsession. But the payoff? A constant stream of people who are actively looking for what you offer.

If you’re tired of shouting into the void, maybe it’s time to tune your site the way a mechanic tunes an engine. It doesn’t need to be flashy. It just needs to work and work well. So stop guessing. Start optimizing. Your next customer might already be Googling.…

tiktook user

TikTok Power Features Every Digital Marketer Needs to Leverage

11/27/2022
Kristen Mayweather

In the past, if you wanted to create a video for marketing purposes, you would need to use a platform like YouTube or Vimeo. But those days are now behind us. With the advent of TikTok, all digital marketers need to start paying attention to this powerful new platform. TikTok offers some unique features that can be extremely beneficial for marketing your business. According to SocialBoosting Followers, these can be a sign of advanced improvement for all marketers if done right. In this blog post, we will explore some of these features and how you can use them to your advantage. Let’s get the guide started.

Unified Campaign Planning

The first feature every digital marketer needs to leverage is the Unified Campaign Planning (UCP) tool. This allows you to create an integrated campaign plan that covers all aspects of your marketing efforts, from creative content to paid media and analytics. UCP helps you easily track performance across all campaigns and platforms, giving you a better understanding of how your efforts are paying off. This can also help you optimize your campaigns in real time to get the best return on investment (ROI).

Hashtags Challenge

While hashtag challenges have been around for a while on other platforms, TikTok has taken it to the next level. With the Hashtags Challenge feature, you can create customized hashtag challenges specifically tailored to your target audience and objectives. This allows you to easily reach new users who may be interested in your product or brand and engage them with creative content. This can be a great way to increase brand awareness and reach new potential customers.

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Spark Ads

Like other platforms, TikTok also offers a way to advertise your products or services. With the Spark Ads feature, you can create visual ads tailored to your target audience and objectives. These ads can be easily created using the platform’s built-in templates and allow you to reach users in an engaging way. You can also set up different campaigns with different goals, so you can measure the performance of each one and optimize accordingly.

TikTok’s Auction Insight

Did you know that TikTok also provides insights into the performance of your ads? With TikTok’s Auction Insight feature, you can access real-time analytics and optimization tips to help you maximize the ROI of your campaigns. This allows you to quickly adjust and optimize creative content, bids, and targeting parameters to get the best return on your ad spend. What’s more, you can also access detailed reports and insights that can help you uncover new growth opportunities.

In short, these are just some of the powerful features available on TikTok that every digital marketer needs to leverage. With the right strategies in place, you can use them to reach a larger audience and increase your ROI. A pro tip: keep an eye on the latest trends and releases, so you don’t miss out on any potential opportunities.

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Guide to Working with TikTok Influencers

03/07/2020
Kristen Mayweather

TikTok is now rated as one of the top social media platforms. That explains why TikTok influencer marketing opportunities keep sprouting each day. In fact, influencer marketing on tiktok has gone to another level, thanks to tools provided by the platform. There is a need for businesses to tap into these opportunities to equip your brand with the knowledge they require to optimize their marketing efforts.

What is TikTok?

TikTok is a social video platform that focuses on sharing short-form videos. This platform is taking social media by storm. Ideally, users have an opportunity to create and share videos of up to 15 seconds. Most videos feature pranking, dancing, lip-syncing, and other comedic acts. It allows users to add visual and audio effects, including filters and songs. That makes it a perfect destination for creative minds.

TikTok was launched in 2016 when ByteDance bought Musical.ly and merged the two. At the moment, the app has been downloaded by over 800 million. TikTok downloads keep on increasing with each day, surpassing YouTube, Snapchat, Instagram, and Facebook. It is estimated to be thrice the size of Vine. The largest percentage of people using TikTok is made up of people aged less than 30.

Tips for Launching the TikTok Influencer Campaign

Although TikTok influencer marketing has not been around for a long period, most brands are already investing in TikTok influencer campaigns. If you want to develop a marketing strategy, these are steps you ought to follow.

Understand TikTok’s Platform

You should not dive into TikTok marketing without carrying out adequate research. For instance, you ought to gather information and determine whether it is time to launch your brand. Of course, by reading this guide, you are on your way to finding out whether TikTok is ideal for your business or not. Test different ways of reaching out to the target audience and consider partnering with top influencer marketing agencies.

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Determine Your TikTok Campaign Goals

There is a need to consider your ultimate goal as far as your brand campaign is concerned. For instance, do you want to drive traffic to a website or encourage users to download your apps? Therefore, there is a need to consider your outcomes and determine the KPIs you use to measure your campaign’s success. The truth is that clearly defined goals can help you measure the success of the campaign and your ultimate strategy.

Research TikTok Influencers

You need to carry out adequate research on TikTok creators and influencers you want to partner with. Check whether they have a proven record of getting positive engagement.…